Cash Flow
The 13-Week Cash Flow Forecast That Actually Works
Forget complicated spreadsheets. This simple approach helped 40+ businesses get clarity on their cash position in under an hour.
Finance Fundamentals for Australian Business
Real insights from people who've been there. We share what we've learned building businesses, managing cash flow, and making sense of numbers that matter.
Featured
Why Your Profit Margin Isn't the Whole Story
I spent two years chasing better margins before realizing I was missing something obvious. Your business can have great margins and still run out of money. Sounds counterintuitive, right? But understanding the gap between profit and cash changed everything for our clients.
This article walks through three real scenarios where businesses looked profitable on paper but struggled with cash. And more importantly, what they did about it.
Latest from Our Team
Each week we publish something new. Sometimes it's technical, sometimes it's just stories from businesses we work with.
Pricing Strategy
How We Helped a Tradie Raise Prices Without Losing Clients
Real conversation about pricing. What worked, what didn't, and why timing mattered more than the numbers themselves.
Financial Planning
Three Numbers Every Business Owner Should Know Daily
Not your bank balance. These three metrics give you a much clearer picture of where your business is actually heading.
What Makes Our Content Different
We're not trying to impress anyone with jargon. Most of what we write comes from actual conversations with business owners in Western Sydney and across NSW. Real problems, real solutions.
Our approach is pretty straightforward. We take complex financial concepts and explain them the way we would to a mate over coffee. Because that's usually when the best insights happen anyway.
- Every article includes examples from businesses we've worked with (details changed, obviously)
- We focus on Australian tax rules, ATO requirements, and local business realities
- No theoretical nonsense – just stuff that actually works in practice
- We admit when something doesn't work or when we've learned the hard way
2018 Started sharing insights
430+ Articles published
92% Find content helpful
Who Writes This Stuff
Our contributors come from different backgrounds but share one thing: they've all dealt with the messy reality of running or advising businesses.
Callum Thorsby
Business Finance ConsultantSpent 12 years helping SMEs sort out their finances. Started writing after realizing the same questions kept coming up. Now shares what works (and what definitely doesn't) based on real client experiences.
Freya Lindqvist
Financial Analysis SpecialistBackground in corporate finance, now works with growing businesses. Writes about forecasting, financial modeling, and making sense of data without drowning in spreadsheets. Big advocate for keeping things simple.